Four Keys to Creating Lasting Vision for a Nonprofit
By Darren Moore
…there are four keys to to creating lasting vision in the nonprofit context:
1 | Conceptualizing Vision: Whether done at the founding stage of the organization or after, the board should take time to distill the core values (the essence of the organization) and core purpose (the reason for being) of the organization. What values and purpose should stand the test of time, remaining fixed despite the changing world.
2 | Stabilizing Vision: Once the core values and core purpose (together, the core ideology according to Collins and Porras) have been conceptualized, the board should embed that core ideology into the foundational aspects of the organization. This will look different depending on the type of organization but may include choosing a specific form or entity to further the core ideology, drafting a specific purpose statement (as opposed to the standard broad purpose statement) into the governing documents…